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Hey, I'm

Shamik Basu

WEB STRATEGIST & TECHNICAL CONSULTANT

I’m a strategy‑first web consultant who helps service businesses, agencies, and founders turn messy ideas into clear, conversion‑focused websites. I connect positioning, offer structure, and content with the right technical setup so the site is not just pretty, but easy to run and grow.

At Nicely Done Sites, I work across discovery, information architecture, and technical direction—making sure every build lines up with the client’s business model, content plan, and long‑term roadmap. I also bring hands‑on SaaS and product experience from building Invoice Crowd, an invoicing and proposals platform.

  • Strategy‑led site planning
  • WordPress · SaaS · Systems thinking
  • Based in Kolkata · Working with global teams

Role at NDSites

Helps shape website strategy, structure, and technical direction for client projects.

Project focus

Service, coaching, and SaaS sites where clarity, lead quality, and long‑term maintainability matter.

Background

10+ years across web consulting, running a dev agency, and building Invoice Crowd (SaaS).

Professional Skills

Focused on connecting business goals with the right site structure, content, and technology.

Strategy & Positioning

  • Clarifying offers, audiences, and key messages before design and development.
  • Translating business models into clear site maps and page hierarchies.
  • Planning funnels for leads, consultations, and product sign‑ups.
  • Aligning web projects with marketing channels and content plans.

Website Architecture & UX

  • Structuring WordPress sites for blogs, landing pages, and resource libraries.
  • Reviewing wireframes and layouts for clarity and ease of use.
  • Balancing flexibility with simplicity so non‑technical teams can manage content.
  • Collaborating with designers and developers to keep UX consistent across pages.

Performance, Data & Operations

  • Thinking through performance, reliability, and hosting constraints early in a project.
  • Helping define what to measure: leads, sign‑ups, trial activations, or content engagement.
  • Using analytics and feedback to suggest small, compounding improvements.
  • Bringing a product and SaaS mindset to how sites evolve after launch.

Toolbox

Mix of platforms and practices I draw on while working with the NDSites team.

Platforms & Tech

  • WordPress, WooCommerce, Elementor
  • Laravel & Vue for custom applications and internal tools
  • Payment gateways and subscription setups for SaaS and services

Strategy & Analytics

  • Site structure planning and content mapping.
  • Analytics, goal tracking, and basic dashboards.
  • SEO fundamentals baked into architecture and content decisions.

Collaboration

  • Working with founders, marketers, and devs to keep everyone aligned.
  • Documenting decisions so projects stay clear even as they grow.
  • Using async updates and written context to reduce back‑and‑forth.

Build, grow, flourish. Let the team at NDSites take your business to the next level!

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Grow your business with a trusted partner that’s invested in your success. Whether you’re looking for world-class websites, high-quality print goods at competitive prices, or a dynamic graphic design, NDS is the place for you. Build your online presence and increase your revenue with help from Nicely Done Sites!

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