Should I have a newsletter?
Meet Bob. Bob is a plumber. He owns a small plumbing company that is successful but he feels that there is an opportunity to expand and grow but he just can’t figure out an easy way to get that started. After all he is busy doing house calls and doesn’t have a lot of extra […]
How to use Instagram for business
The Power of Instagram Instagram has allowed us to share photos with the world and is one of the most popular social media sites in the world. Anyone who has a product to sell or services to offer can and should use it. With more than 500 million users it is a potential avenue to […]
You have a lot of Twitter followers, but how many of your customers are finding you through it?
Social media has changed the way people and companies do business. It provides a cheap and easy way to get a message out to interested clients or potential customers. Many businesses pride themselves on how many Facebook or Twitter followers they have and that they are doing a great job reaching new customers but are […]
How important is responding to Facebook messages on business pages
A customer has come into your store to buy a sprocket that you sell. They are having trouble finding the specific sprocket that they need so they look for someone to help them but no one is around. After searching they give up and walk next door to your competitor and buy their sprocket from […]
How to use Snapchat for business
Snapchat is one of the fastest growing social media services on the web. It is a multimedia sharing service that shares that media for a limited time before it is automatically deleted. It is hugely popular with millennials and since they are the drivers behind the acceptance in new technology Snapchat is a platform a […]
Finding your target audience
One of the first things that any business owner has to do is to figure out who their target audience is. As very few products are marketable to all people of all genders and all persuasions figuring out what demographic to pursue is important. After figuring that out comes the hardest part of all, knowing […]
Good Business = Happy Clients (and Referrals!)
Humans are social creatures and because of that we thrive on conversation. We talk about the weather, sports and the news and many people are always looking for a good conversation starter. When someone has something that is new or exciting to share, or something nice done to their property or body people will want […]
The advantages of using Social Media
Social media has changed the world that we live in. Our thoughts have become condensed into 140 characters and we now have an outlet to post any picture or video of ourselves (no matter how embarrassing) online. Social media has also opened up all kinds of new avenues for marketing and commerce and we hope […]