Whether you are an individual or a business looking to make a good presence online (social media), attracting and gaining a large number of followers has a higher chance of leading to success. We all know that we can fake almost everything online these days and that includes buying followers to strengthen your status online.
However, buying followers is not really a solution if you want a long-lasting presence online. Although buying and growing your followers overnight sound enticing, it is actually a bad and unethical way to build a name for yourself or your business.
In this blog, we will share with you the top reasons why buying followers (including likes) is a big no in terms of integrity and reputation.
Fake Followers Means Low To Zero Engagement
Buying fake followers would be like fooling your own self over something and acting surprised. In reality, when you have fake followers, there’s no sense of fulfillment you would feel in the long run. This is because on every post you make, only a few followers engage and interact with what you have posted. Worst case scenario would be, there’s no one who would like your post at all.
In fact, even if you get some likes or comments, it would just be a bunch of general phrases or maybe comments that don’t make sense or relate to what you have posted. And it won’t really look good on your profile, especially when real followers see it. It might turn them off and sooner or later would figure out that you have fake followers.
This would make a drastic and bad impact on your reputation as an influencer or as a business.
Lost Of Integrity And Good Reputation
Your real followers have a high chance to feel disappointed with you once they figure out that most of your followers are bought or fake. And today, it is now easier to lose followers than to gain because of the culture that has been established over the years. You might not just lose your real followers but others might cancel you which could crumble your reputation and put your brand at risk.
Your Account Will Be Suspended
Buying fake followers is not tolerated on any social media platform. It is part of their terms and conditions whereas, buying fake followers could jeopardize their system because it overrides the natural way of the platform to build a connection from each web user through the ‘follow’ and ‘engagement’ methods.
Social Media platforms would not only purge your fake followers but would sanction your account for not following their terms. This could either be your account being suspended or having your account itself purged just like the fake followers.
No Profit
Unlike real followers, fake followers would not buy your products (for businesses) or follow your suggestions (for influencers). Also, you would miss out on the opportunity to have your business to be promoted through sharing and re-sharing that could attract new followers. Fake followers also take away other opportunities for your business to collaborate with other brands that could strengthen your presence online.
The Gist
Although having a large number of followers look and sound enticing and is another form of fulfillment to a business or brand, it doesn’t mean that it is the standard of having a status and presence online. Regardless of whether your social media account/profile has thousands of followers or more but the engagement is low, you will just gain a not-so-good impression from others. Others might think that your profile is fake or a bot. Thus, your profile is not profitable making other brands not want to collaborate with you.
If you want to have a large number of followers, it is best to do it the right way. And one of the best ways to attract more followers is by improving your engagement with your current followers. This would send the message to others that you’re not just caring about attracting an audience, but instead you have a humanized and personal approach with your followers. When you establish a good and consistent good engagement and connection with them, sooner or later, you will be attracting others to follow you, be interested in your brand, and turn them into customers for your business.
