A good website design doesn’t come easy because there are some challenges in the process of designing. It’s not just about the colors, the effects, the photos, and the transitions. But a good web design actually discusses the overall content of a website. The design won’t stand alone without a good amount of quality content, navigation, and visuals. So, in short, a good website design must have a creative discipline and rules to follow.
In this blog, we will share with you some of the most effective web design principles that you should know of and consider for your website.
Purpose
A good website design should have a good purpose. What it means is that it should always cater to what the users need. For example, the overall website should speak to what it offers.
The design should be in relation to what the website is about. Wouldn’t it be weird to design your website for e-commerce when you don’t offer any product?
Solidifying the purpose of your website is by knowing who is or will be your target audience.
Simple But Not Plain
Let your website become outstanding with its design by being consistent with colors, fonts, and images to be used. Design your site simply so that people would focus on the content in the long run. Of course, the overall design matters, but you should ask yourself if:
‘Do you want web users to visit your site and don’t buy any of your products or avail your services?’
Or
‘Do you want them to visit your website to get to know more about your products and services, buy, and complement how smooth and easy they can navigate on every page of the site?’
Web design doesn’t solely focus only on the design, but the content in the website matters also.
Quality Content
Filling your website with keywords helps for it to be optimized. However, you should not just put keywords to it, but ensure that quality content to every page would be provided. Make your website knowledgeable about what the website is about—services, products, bio/history of the business, and contact information.
Load Time
A good website design is able to load every page of the site faster. You should know that visitors expect for the site to load in less than ten seconds or less. Otherwise, they will lose interest to continue.
One of the best practices to ensure a quick load time of a website is to optimize image sizes. The bigger the file size of an image used in a website, the slower it would load.
HTTPS Instead Of HTTP
Make sure that your website’s URL is HTTPS instead of HTTP. If you don’t know it yet, HTTPS is a secure way to send data between a web server and a web browser compared to HTTP where data is not encrypted.
The main advantage of an HTTPS protocol is that your website is safe in terms of privacy and security. It would give the visitors peace of mind that it is safe to navigate on a website and put them at ease.
Grid Base Layout
Placing content on your website would make the overall design tacky—in short, messy. Don’t put your business in jeopardy just because of an unorganized website design. Despite having quality content when the placement and arrangement of it on the page is not well thought of, visitors would lose interest.
Use grids when designing as it will help to organize the structure of the page and keep your content in its right designations. It would help your website overall look more pleasant, clean, and balanced.
The Bottom Line
Following the principles will help you achieve endless design possibilities. The possibility to attract more visitors, to gain new leads, to turn them into customers by means of a good website design. Thus it also leads to making it easier to optimize and make it user-friendly.
There can always be exceptions in terms of these principles, but following them and knowing about each would always help you design better.
