In layman’s terms, when someone talks about the word ‘design’, people have a few words coming into their minds. To name a few, design relates to words like shape, color, decoration, pattern, and arrangement.
On the other hand, when we talk about design in technical terms of a website, it can relate to additional words like clarity, cleanliness, and functionality. For others, it may sound a little unrelated to the word ‘design’ itself. But to make it more understandable, let’s dive into how these can define a good website design.
In this blog, we will share some of the most important aspects of a website design to ensure that it can build a connection to its target audience.
Brand Image
A website is a reflection of your branding and what it stands for. A website’s design components such as colors, fonts, image, etc. are what makes a branding. This is why when creating and designing, it is important to be considerate of how you want to present your branding to the people, like your customers, who will see it. You need to choose elements that would be consistent with your image.
Furthermore, a good website design will also be one of the keys that would play a vital role to make a connection and generate new leads for your business.
Layout
A good website design does have a good layout. It doesn’t have to be complicated, but instead make the website’s layout clean, simple, and designed to attract visitors. You may be seeing websites that can be jaw-dropping with lots of details, but when you navigate them the user experience is smooth and easy. The reason behind it is that it can be a trick to the eye where the layout does have a lot of details but, in reality, without the colors and styling, the layout is simple and concise.
What it means to have a good layout for your website is by being faithful to simplicity and just adding some twists and elements to make it look fresh to the eyes.
Color
Color or colors play a vital role when designing a website because it should reflect your branding. In short, it wouldn’t make sense for you to have a website that has opposite colors to what your color branding is.
Sure enough, there are instances where you’ll use colors for your website that may not exactly have the same shade from your color branding (logo) and that is okay. What you need to do is to find the right color association to ensure that two or more colors would not clash with each other.
For example, your logo is simple, having black and white colors, but for your website, you can think out of the box to make the design look alive. If your brand, product, or service is associated with the environment, you should use earth-tone colors when designing your website.
You can select colors that evoke emotions through the people so they can relate to your branding, product, or services while navigating your website.
Fonts
It is important to use fonts and typography on your website that are easy to read. It should not be complicated but visible on the background color selected.
If your brand is more formal, then use corporate font text to build authority. If your target market is the younger ones, stylish (but not over the top) fonts would suit your website. The idea is simple, make it readable for everyone—both the font style and the font size.
Accessibility
Yes, you already have a website with a good design, but it doesn’t stop there. A good website is a website that is easy to access by your target market. You can build a great user experience for them when they visit your website and there are disturbances while navigating.
A pop-up message is good but too many of them are not ideal! Ads can be helpful in a website, but ads that are popping up suddenly and quite challenging to close or exit can ruin the enjoyment of your visitor. Nonetheless, it can give them the impression that there might be privacy issues—although there are none—on the site.
So, when designing a website you also have to be considerate and put yourself in your website visitors’ shoes on how they would feel as they navigate through.
Website Navigation
Another one would be navigating your site on different devices. It is important that not only through a desktop computer’s view that your website looks polished. You have to also ensure that it is accessible, viewable, and functional on other gadgets like tablets and mobile phones.
Making sure that your website is user-friendly on any type of device has a higher chance to generate new leads. People would have the desire to visit your site not just once but many times, and potentially convert them from a site visitor to a customer in your business.
The Gist
A website design is really important and you, as the website owner, should be serious about it. It will be a reflection of what your business and branding are about and create good impressions. A well-designed site is undoubtedly a big helping hand to the success of your business, especially nowadays that everyone is relying on what they see on the internet.
Start giving people a good service from the moment they visit your website by ensuring the design of your site is a good one.
